Dell Announces Adamo XPS

Dell introduces Adamo XPS, measuring 9.99mm or just four-tenths of an inch. Both laptops set new standards for craftsmanship, design and engineering excellence.

Adamo XPS is a stunning laptop whose design provides a unique experience. With the swipe of a finger, the keyboard appears from under the display as the system is open. The feature set challenged engineers to build the latest technology into a compact space, including:
4GB DDR3 RAM, Intel Core 2 Duo SU9400 (1.4Ghz) ultra-low voltage processor; A Thin 128GB SSD for faster, cooler, quieter and more durable storage than traditional hard drives; A A13.4-inch high-definition display.

The attention to detail is apparent in the black, jewelry box-like packaging that is as striking as the laptop itself. A tug on a cloth loop reveals the Adamo XPS and assorted accessories that accompany the system.

Adamo, derived from the Latin word meaning to fall in love, is a flagship in a line of products created to disrupt the personal computing space with the combination of new design aesthetics, personalization choices and sought-after technologies.

The Adamo by Dell brand was launched last March with the first Adamo laptop, which combined high-performance technologies in a finely-machined aluminum case only .65-inch thick.

The pencil-thin Adamo XPS weighs just over 3 pounds and measures 13.39 x 10.71 inches. Dell expects to begin taking orders and shipping the Adamo XPS with Microsoft Windows 7 pre-installed in time for the holidays.

Dell Confirms its Entry into Smart Phone Business

Dell confirmed plans to enter the smart phone business and announced partnerships with two of the mobile operators.

Dell plans to distribute its new Mini 3 smart phones through China Mobile, the largest telecommunications company in the world with more than 500 million customers, and Claro, which serves more than 42 million people in Brazil as part of the America Movil network.

Entry into the smart phone category reflects Dells continued expansion into mobile internet products and services through value-added relationships with leading operators. Earlier this year Dell was the first mobile PC manufacturer to embed China Mobiles 3G technology and services into its netbooks and quickly became the leading seller of netbooks through retail outlets in China. In addition Dell has existing agreements with other leading global telecom providers, including Vodafone in Europe; Australia/New Zealand, AT&T and Verizon in the U.S.; M1 and Starhub in Singapore; and Maxis in Malaysia, creating more opportunities to meet the needs of a connected lifestyle.
Our entry into the smart phone category is a logical extension of Dells consumer product evolution over the past two years, said Ron Garriques, President, Dell Global Consumer Group. We are developing smaller and smarter mobile products that enable our customers to take their internet experience out of the home and do the things they want to do whenever and wherever they want.

This signals an important milestone in the long term partnership between China Mobile and Dell, said a China Mobile spokesperson. We are excited for Dell to be among the first manufacturers to introduce new technology based on the OPhone platform. We look forward to working with Dell as it brings innovative new products and services to add value to our customers lives.

As a leading innovation company in Brazil, Claro is proud of being the first wireless carrier in the world offering the 3G version of Dells smart phone. This confirms the Brazilian market strength and Claro as a leading actor in introducing new technology products and services to the country, said Jo Cox, president for Claro.

The initial Mini 3 smart phones are designed around the Android platform to best deliver power, flexibility and customization opportunities for both users and carriers.

Dells Mini 3 smart phones reflect the elegant look and style that demonstrates Dells commitment to design innovation. Details of phone models will be announced on a partner-by-partner basis when devices are available in stores, anticipated in late November for China Mobile and years end for Claro.

Dell Offers Reliance Broadband with Netbooks

Dell announced a unique bundling offer today for a select range of notebooks/ netbooks with specially designed wireless broadband package from Reliance. To be marketed as NetConnect Broadband Plus, the wireless broadband package will include a USB card and six months of unlimited wireless broadband (subject to a fair use cap) with the notebook/ netbook on purchase. Upon completion of offer period, customers can choose to enter any of existing Reliance plans available at that point of time. According to the agreement between the two companies, Dell will make these bundled computing products available through its established channel across the country.

Mahesh Bhalla, Director and General Manager of Consumer Sales, Dell India stated Internet proliferation along with attendant benefits across business as well as personal use has been a key driver in the PC market. But the real catalyst in laptop sales would be when internet access becomes easier, affordable and consistent. This is the first step towards Dells objective of becoming Complete Solution Provider. He added, The offer will allow Computing on the go and is best suited for video streaming, video surveillance, rich media content&superior Internet browsing.

The Internet and laptop penetration in the country are growing at a phenomenal rate of over 20% per annum respectively giving us tremendous potential to jointly tap and offer greater value to our customers, said Vrajesh Shelat, Head Wireless Data Business, Reliance Communications. This alliance with Dell, together with vast footprint of Reliance will further catalyze the growth of PC and internet penetration, especially beyond the top cities in the country, he added

Dell Opens Flagship Consumer Store in Bangalore

Dell India announced the opening of its flagship consumer store in Bangalore. The 1,300 square-feet store offers a wide range of products from the Inspiron, Studio, Alienware and Adamo brands, as well as related peripherals. Co-located with the flagship store is also Dells first consumer service center, where customers can obtain value-added services or resolve their technical issues.

We have rapidly increased our presence in the consumer market over the last year with new exciting products, while continuing to expand our business footprint across India, said Mahesh Bhalla, Director and General Manager of Consumer Sales, Dell India. The launch of Dell exclusive stores last year was just the first step to offer customers a unique shopping experience.

The new Bangalore flagship store is the next evolution to provide a higher level of customer service while enabling us to offer the advantages of Dells direct model with the added benefit of retail availability to browse, touch and experience the product.

Dells unique channel model makes it possible for the customers to see the products on the retail shelves and then place an order for the preferred model with the choice to customize the looks and configuration of the unit.

Dell Exclusive stores play an important role in delivering on the promise of our multi-channel model in India and allow customers to personalize products to their unique requirements. Building further on that, our new flagship store in Bangalore carries the broadest spectrum of our consumer products and demonstrates how todays young-connected generation, students, families, serious multimedia users and gamers can integrate Dells broad range of consumer products into their lifestyle, said Girish Mehta, Director of Consumer Marketing, Dell India. Consumers experience a brand through multiple touch points, and the launch of our new store in Bangalore today supports our brand tagline of yours is here.

Dell Opens Service Centres in Bangalore and Delhi

Finally Dell realizes the value of robust service support and to minimize the sense of dissatisfaction about service amongst consumer, Dell announced the launch of the two exclusive Dell Consumer Service Centers in Bangalore and Delhi. This is integral to Dells Consumer Services and Support strategy enabling Dell to offer more choice and flexibility to our customers.

The launch has been significant for Dell as India is one of the first few countries where Dell has started its service centers allowing customers to walk in for requirements with technical support. This is an option that customers can exercise in addition to the in home (onsite) warranty, thus improving the ownership experience of their Dell products.

Dell plans to expand its service roadmap to 15 centers with a pan India footprint covering other major metros and tier 2 cities. Customers in over 600 locations across India will be covered through these Dell Service Centres.

Dell Consumer Service Centres will enhance Dells service capability into Value Added Services like DataSafe, DellonCall, Online Training and PC TuneUp. Dell will offer its customers the choice to buy Warranty extensions/ upgrades, Parts and other VAS from these service centres

At Dell, we are constantly working on new initiatives to serve our customers better. Apart from providing in-home onsite assistance to our customers for technical problems, we have now evolved our service model to include Dell Service Centres. Customers, in addition to getting their issues resolved, can also choose from a wide range of value added services, said, Ganesh Lakshminarayanan, Vice President, Global Consumer Services&Support and Managing Director, Dell International Services