Dell Offers Reliance Broadband with Netbooks

Dell announced a unique bundling offer today for a select range of notebooks/ netbooks with specially designed wireless broadband package from Reliance. To be marketed as NetConnect Broadband Plus, the wireless broadband package will include a USB card and six months of unlimited wireless broadband (subject to a fair use cap) with the notebook/ netbook on purchase. Upon completion of offer period, customers can choose to enter any of existing Reliance plans available at that point of time. According to the agreement between the two companies, Dell will make these bundled computing products available through its established channel across the country.

Mahesh Bhalla, Director and General Manager of Consumer Sales, Dell India stated Internet proliferation along with attendant benefits across business as well as personal use has been a key driver in the PC market. But the real catalyst in laptop sales would be when internet access becomes easier, affordable and consistent. This is the first step towards Dells objective of becoming Complete Solution Provider. He added, The offer will allow Computing on the go and is best suited for video streaming, video surveillance, rich media content&superior Internet browsing.

The Internet and laptop penetration in the country are growing at a phenomenal rate of over 20% per annum respectively giving us tremendous potential to jointly tap and offer greater value to our customers, said Vrajesh Shelat, Head Wireless Data Business, Reliance Communications. This alliance with Dell, together with vast footprint of Reliance will further catalyze the growth of PC and internet penetration, especially beyond the top cities in the country, he added